Neon Sheep

Founded in 2017; Gifts, accessories, stationary and homeware are the product base with which Neon Sheep began trading, offering anything from pens and pencils to jewellery and partyware. It is the fun and quirky designs that adorn the appearance of the everyday products sold by Neon Sheep that separate them from the rest, with founder Mark Neale stating that the aim is to make their customers smile.

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As a start-up, Neon Sheep required the vast knowledge and expertise of a supply chain solutions partner to develop its retail and e-commerce logistics operations. Clipper’s track record, coupled with its flexible multi-user warehousing approach, meant Neon Sheep identified Clipper as their long-term partner of choice. In Clipper, Neon Sheep found a provider capable of standing by them, through their challenging transition from a small start-up to an established retail brand.

The Solution

Clipper began working closely with Neon Sheep to understand their business model and growth aspirations. Through a series of workshops, Clipper designed processes and implemented its state-of-the-art warehouse management system (WMS). Neon Sheep needed efficient store management to support an increase in inbound volume, in addition to providing inbound receipt warehousing, picking and ancillary services in connection with Neon Sheep’s retail and e-commerce operations. The partnership delivered a multichannel solution that facilitated a smooth start-up and positioned Neon Sheep to realise its growth potential.

Increasing from one retail store to a nationwide 23 store estate, and an expanding online presence is evidence of Neon Sheep’s ability to demonstrate growth

The Result

Operating from Clipper’s 216,000 sq. ft. Milton Keynes warehouse, the partnership has surpassed the expectations of Neon Sheep. Increasing from one retail store in Ealing Broadway to a nationwide 23 store estate, and an expanding online presence is evidence of Neon Sheep’s ability to demonstrate growth. Since partnering with Clipper, over a 12-month period, Neon Sheep has increased their stock holding from 700K to 1.4M at peak, with throughput reaching 19% above budget, while retail dispatch reached 146% above budget. As Neon Sheep’s stock holding increased, as did the warehousing space offered by Clipper. The Milton Keynes facility continues to adapt to the retailers needs and the ongoing partnership provides scope and capacity for expansion to future-proof Neon Sheep’s retail and e-commerce business as it continues to grow.

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